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Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods (Business in the Digital Economy) PDF




by S. Finlay : Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods (Business in the Digital Economy)

ISBN : #1137379278 | Date : 2014-07-01

Description :

PDF-38b80 | This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations…. Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods (Business in the Digital Economy)


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Purple Cow, New Edition: Transform Your Business by Being Remarkable PDF




by Seth Godin : Purple Cow, New Edition: Transform Your Business by Being Remarkable

ISBN : #1591843170 | Date : 2009-11-12

Description :

PDF-c91b7 | The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable produc… Purple Cow, New Edition: Transform Your Business by Being Remarkable


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Purple Cow, New Edition: Transform Your Business by Being Remarkable by by Seth Godin

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Summary: Smart Pricing: Review and Analysis of Raju and Zhang’s Book PDF




by BusinessNews Publishing : Summary: Smart Pricing: Review and Analysis of Raju and Zhang’s Book

ISBN : # | Date : 2014-10-28

Description :

PDF-d8158 | The must-read summary of Jagmohan Raju and W. John Zhang’s book: “Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability”.This complete summary of the ideas from Jagmohan Raju and W. John Zhang’s book “Smart Pricing” demonstrates that many companies fail to establish a deliberate pricing strategy. In fact, many managers rarely give pricing much though… Summary: Smart Pricing: Review and Analysis of Raju and Zhang’s Book


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Management Governance Networks Cooperatives Contributions PDF 42671a0e9

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Management and Governance of Networks: Franchising, Cooperatives, and Strategic Alliances (Contributions to Management Science) PDF




: Management and Governance of Networks: Franchising, Cooperatives, and Strategic Alliances (Contributions to Management Science)

ISBN : #331957275X | Date : 2017-05-18

Description :

PDF-21247 | This book highlights cutting-edge research in the economics and management of networks as an interdisciplinary field, offering new theoretical, empirical and practical perspectives on the management, governance, ownership and control of cooperatives, franchising networks and strategic alliances. Further, it presents a strategic group perspective on franchisers and discusses both social entrepreneu… Management and Governance of Networks: Franchising, Cooperatives, and Strategic Alliances (Contributions to Management Science)


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Vertrieb Differenzierten Mehrkanalsystemen Gewinnmaximierung Vertriebsforschung PDF 1e1698c98

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Vertrieb in differenzierten Mehrkanalsystemen: Gestaltung, Koordination, Gewinnmaximierung (Beiträge zur empirischen Marketing- und Vertriebsforschung) (German Edition) PDF




by Markus Bergmeier : Vertrieb in differenzierten Mehrkanalsystemen: Gestaltung, Koordination, Gewinnmaximierung (Beiträge zur empirischen Marketing- und Vertriebsforschung) (German Edition)

ISBN : #365817448X | Date : 2017-03-21

Description :

PDF-b8e48 | Anhand dreier Studien veranschaulicht Markus Bergmeier in diesem Buch, dass die systematische Gestaltung und Koordination von Vertriebssystemen zu nachhaltigen Gewinnsteigerungen in Unternehmen führen kann. Die erste Studie verknüpft eine spieltheoretische Modellierung mit einer empirischen Anwendung und ermöglicht die Simulation und Evaluation komplexer Vertriebssystemgestaltungsoptionen, bevo… Vertrieb in differenzierten Mehrkanalsystemen: Gestaltung, Koordination, Gewinnmaximierung (Beiträge zur empirischen Marketing- und Vertriebsforschung) (German Edition)


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[Pub.42Ekj] Vertrieb in differenzierten Mehrkanalsystemen: Gestaltung, Koordination, Gewinnmaximierung (Beiträge zur empirischen Marketing- und Vertriebsforschung) (German Edition) PDF | by Markus Bergmeier


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Into River Situated Cognition Changing PDF B6c5b0ddc

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Into the River: How Big Data, the Long Tail and Situated Cognition Are Changing the World of Market Insights Forever PDF




by Tony Cosentino : Into the River: How Big Data, the Long Tail and Situated Cognition Are Changing the World of Market Insights Forever

ISBN : #1614347212 | Date : 2011-10-15

Description :

PDF-27f42 | Based on first-hand knowledge of many of the world’s leading corporate insights departments and insights suppliers, Into The River gives the reader a straight-forward perspective into the important and changing market research and insights industry. More importantly, it provides ideas on how companies, suppliers, and individuals can deal with these industry shifting trends…. Into the River: How Big Data, the Long Tail and Situated Cognition Are Changing the World of Market Insights Forever


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LEADS SALES Tweet Book01 Qualified PDF 1f78fbdbf

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# LEADS to SALES tweet Book01: Creating Qualified Business Leads in the 21st Century PDF




by Jim McAvoy : # LEADS to SALES tweet Book01: Creating Qualified Business Leads in the 21st Century

ISBN : #1616990589 | Date : 2011-08-03

Description :

PDF-14875 | Converting a lead into a sale can stump even star sales professionals. High-performing salespersons have compared the process to having teeth pulled without Novocain or gargling bleach! So when Jim McAvoy, with a quarter century of proven performance in maximizing sales, collates a treasury of actionable wisdom, even the most successful sales professional needs to sit up and pay attention. #LEADS… # LEADS to SALES tweet Book01: Creating Qualified Business Leads in the 21st Century


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# LEADS to SALES tweet Book01: Creating Qualified Business Leads in the 21st Century by by Jim McAvoy

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Just Sell Exceptional Selling Easier PDF 423262d5e

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Just Sell It: Exceptional Selling Is Easier Than You Think PDF




by Patrick Morin : Just Sell It: Exceptional Selling Is Easier Than You Think

ISBN : #1629560006 | Date : 2014-06-10

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PDF-756b4 | Surveys of sales professionals consistently report that “fear of rejection,” “call reluctance,” and “lack of confidence” remain among the top reasons for sales ineffectiveness. Just Sell It!: Exceptional Selling is Easier Than You Think describes the importance of self-confidence within a sales context, teaching salespeople how to generate, nurture, and apply confidence to all kinds of se… Just Sell It: Exceptional Selling Is Easier Than You Think


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Just Sell It: Exceptional Selling Is Easier Than You Think by by Patrick Morin

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Transformational Sales: Making a Difference with Strategic Customers PDF




by Philip Kotler : Transformational Sales: Making a Difference with Strategic Customers

ISBN : #3319206052 | Date : 2015-08-27

Description :

PDF-8760b | ​Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational change and business transformation, starting with sales itself. Companies choosing this approach can make a significant and meanin… Transformational Sales: Making a Difference with Strategic Customers


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Transformational Sales: Making a Difference with Strategic Customers by by Philip Kotler

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Managing e-commerce in business PDF




by J. Botha : Managing e-commerce in business

ISBN : #1485102200 | Date : 2016-02-01

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PDF-78cdc | Information and Communication Technology (ICT) is indispensable in the spheres of business, government, education and entertainment. It makes internet marketing, e-government, e-learning and online chat services possible, as well as e-commerce. Today, no business training is complete without covering at least the basics of e-commerce. But although e-commerce opens up new opportunities, it also pre… Managing e-commerce in business


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Managing e-commerce in business by by J. Botha

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Minority Marketing: Issues and Prospects: Proceedings of the 1987 Minority Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) PDF




: Minority Marketing: Issues and Prospects: Proceedings of the 1987 Minority Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #331917391X | Date : 2015-05-09

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PDF-b564d | This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority mar… Minority Marketing: Issues and Prospects: Proceedings of the 1987 Minority Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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The Referral of a Lifetime: The Networking System that Produces Bottom-Line Results . . . Every Day! PDF




by Tim Templeton : The Referral of a Lifetime: The Networking System that Produces Bottom-Line Results . . . Every Day!

ISBN : #1576752402 | Date : 2003-05

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PDF-5b3fc | The first entry in Berrett-Koehler’s new Ken Blanchard series of fun and practical business books… The Referral of a Lifetime: The Networking System that Produces Bottom-Line Results . . . Every Day!


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by Jonathan Lace : Structuring Marketing Communications Resources: In Search of Best Practice

ISBN : #0955244773 | Date : 2011-08-10

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ISBN : #160773012X | Date : 2009-01-01

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ISBN : # | Date : 2011-03-15

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